This is one market that is literally on fire!

If the numbers are any indication, the global market for Computer Telephony Integrated (CTI) is already worth $10 billion and is expected to grow exponentially over the next decade. The reasons for this explosive growth are obvious. Enterprises, organizations and businesses the world over realize that effective and efficient communication is the only way to bring in new customers while retaining their existing bases (read CRM). There is tremendous pressure to provide new services and enhance overall serviceability levels. Generating information is just one part of the deal; quick and efficient dissemination of that information is the key.

To the end customer, the only factor for consideration is to get practically any kind of information at the press of a few buttons. And she would much rather pick up a telephone to do so, rather than furiously typing on a keyboard. Be it for getting personal bank account details, stock quotes for the day, school or college grades, the weather report, sports scores, an airline, railway or movie ticket, a hotel reservation, a product order or shipment status, a medial transcript, groceries for the home, or even a blind date for that matter! While that makes the telephony - be it POTS, or then the latest wireless systems - the most critical cogs in the information revolution, the glue that binds it all together is CTI.

In the context of PowerConnect™, Amdale’s partners and VARs can do all this - and more. Using PowerConnect™’ middleware’s powerful and versatile building blocks any application or solution can be easily designed and deployed within a few hours! (Our Product section provides you with detailed features and functionalities of PowerConnect™.)

Simply put, CTI is another term for “convergence” and what makes CTI a critical element in the sweeping communication revolution is that it is able to seamlessly combine voice and data services. This aspect provides Enterprises, Telcos, ISPs and VARs with immense flexibility and ability to provide

Fact is that practically all kinds of information reside on server databases and the live agents that answer thousands of calls require extremely quick access to the information requested. CTI enables the rapid culling out of data specific to each caller from the server and displays it on the live agents’ monitors for dissemination, or then be relayed via an Automatic Voice Response System to the caller. This is but one simple possibility that CTI middleware software such as PowerConnect™ can easily deliver. There’s so much more that you can do. As we say, it is only your imagination that might be a constraint, not PowerConnect™’s ability to deliver!

Today, Amdale’s PowerConnect™-based solutions are deployed across all industry segments, be it Government, Infrastructure, Services and Retail. Our markets within these industry segments - addressed and serviced by our partners - include Call/Contact Centers, Large Enterprises, SMEs, and service providers such as Telcos, ISPs, ASPs and Mobile Operators (also see Sidebar). Solutions and applications can range from simple 2-port voice mail to hundreds of ports for complete integrated solutions used by the carrier-grade industry.

The PowerConnect™ engine also allows you to easily and quickly build value-added applications of any kind. Examples of such deployments are numerous and include - Speech-enabled and Speech-recognition, Integrated Communications Platforms (ICP), Enterprise Voice Gateways (traditional and IP), Integration with Voice Portals, Unified Messaging to name just a few. Thus PowerConnect™ is applicable and deployable across the entire spectrum of industry segments and markets.

Amdale’s partners, VARs and customers have the opportunity to leverage the powerful features and functionalities of the PowerConnect™ middleware to design, build and deploy a plethora of unified computer telephony applications and solutions in extremely quick timeframes. What’s more, being an open architecture-based engine built around global industry standards, it uses telephony cards from world-leading manufacturers - be it analog, T-1, E-1, SS7 or IP. All of these can be integrated in the same server thus requiring no modification or customization whatsoever.

The application and solution possibilities for Amdale’s partners and customers are simply mind-boggling - so variegated and wide is the spectrum! It could be to upgrade the trusted enterprise digital PBX platforms to support packet telephony and provide them with data-handling capabilities in addition to voice; interfacing with existing CRM software to enable a slew of new value-added services; enhancing an existing automatic voice response system with speech enablement; empowering SMEs with a combination of voice and data functionality including LAN switching, Internet/intranet access and call-handling within a single hardware platform; integrating disparate communications mediums such as e-mail, fax and voice mail into a unified messaging center etc.

Examples of some novel and disparate PowerConnect™ deployments include: enabling the world’s largest railway network with speech capabilities for its enquiry service; offering advanced call control, monitoring and routing facilities to a mission-critical call center of a large global consulting firm; medical transcription services over the phone for a leading healthcare major; unified messaging services for a global finance company; an automatic call center and fault reporting system for a country’s defense services; and automatic voice response system over lineside E1 for an international GSM operator; seamless telephony integration with the voice portal of a media and publishing conglomerate; an enterprise call center (UCD-based routing) with automatic conversation recording for an Asian debt management call center, among many, many others.

The above list is merely indicative, but will provide you with a flavor of how Amdale and its partners have managed to leverage vastly different kinds of computer telephony requirements and that too for customers spread across three continents. With Amdale PowerConnect™, you get the entire package of building blocks and you are free to pick and choose the permutation combinations that you want activated. Thus, you pay only for what you use while retaining the option to add new functionalities or blocks, at a later date. It is also illustrative of the sheer power, scalability, flexibility and modularity that PowerConnect™ middleware packs - any kind of application or solution conceivable can be built and deployed out of a single server!

Find it hard to believe? All you need to do is think of a potential application or solution that you want to offer, e-mail, fax or give us a call - and we’ll make it happen! Click here to contact us.